7 PROSPECTING TOOLS THAT SALES PROFESSIONALS NEED TO KNOW
You want to smash your numbers and you know that means prospecting for all you are worth but it’s hard, right? Prospecting is a huge challenge for many sales people but the good news is that while you can’t eliminate the effort required – you can cut it down, dramatically. Each of these 7 prospecting tools takes some of the weight off your shoulders so that you can get more done and increase your chances of breaking your own sales records.
1. EMAIL ADDRESS HUNTER
Want to send a prospect an email but you don’t know their email address? Hunter.io is the way forward. Enter a company’s web domain and sit back and watch the program harvest every known email address at that company and deliver it to you. Even if you can’t go directly to the person you want to reach, you’ll be able to reach their colleagues to get a message through to them.
2. FIND PROSPECTS AND THEIR CONTACT INFORMATION
Headreach is a clever tool which lets you specify as much or as little data about the prospects you want and then it fills in the blanks. It can find the contact details of a single person at a single company or provide a list of prospects by job title and industry.
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3. AUTOMATED LINKEDIN RESEARCH
You can use the Rapportive browser plugin for Firefox or Chrome to capture your prospect’s LinkedIn info in your email window. It can be extremely handy to have a prospect’s data on hand when you’re sending them a message. LinkedIn actually purchased the Rapportive tool, so it has similar functionality to the LinkedIn Sales Navigator for Gmail tool.
4. BREAK THE ICE WITH UP TO DATE PERSONAL INFORMATION
Not knowing exactly what to say can make that quick meeting just a little awkward but
Charlieapp comes to the rescue. It scans the web to harvest all the latest info on your contacts and compiles an easy to read brief that you can use to get things moving smoothly.
5. AUTOMATED MEETING SCHEDULING
OK, you’ll want to keep a close eye on Clara the automated scheduling tool but it can be tweaked to feel very human and not at all like a robot when it sends emails to your prospects trying to set up meetings. We like the fact that Clara is ready with a follow up if the prospect doesn’t reply.
6. ATTENTION TRACKING FOR YOUR PROSPECTS
This is an awesome tool from YesWare which allows you to monitor which parts of your e-mail correspondence (and any attachments sent) are catching your prospect’s eye. That means you can go back and rework your emails for greater future results.
7. DATA ANALYTICS FOR SALESFORCE DATA YOU ALREADY HAVE
InsightSquared has several free tools which integrate with your Salesforce data to deliver performance insights from your current accounts and prospects. The fact that these tools are all free doesn’t hurt either!